Premium Beauty Distributor & Omnichannel Operating Partner in Greater China

We bridge world-class beauty brands with discerning consumers across Hong Kong, Macau, Taiwan, and Mainland China. By combining rapid Cross-Border E-Commerce (CBEC) & Live Commerce with data-driven physical retail expansion, we minimize entry risk and build long-term, scalable brand equity.

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Who We Are

Yan International is a premier beauty brand distributor and omnichannel operating partner in Greater China. We specialize in importing, launching, and scaling international skincare and cosmetics brands across Hong Kong, Macau, Taiwan, and Mainland China.
We pioneer a data-backed, two-stage market expansion strategy: We first launch brands rapidly via Cross-Border E-Commerce (CBEC) and content-driven livestreaming (bypassing lengthy initial regulatory delays). Using real-time live sales data, consumer insights, and SKU performance, we then precisely scale your brand into high-value physical retail channels across Taiwan and Mainland China.
Our Mission: To represent high-quality international beauty brands with absolute integrity, driving sustainable growth through integrated omnichannel operations and data-verified market expansion.

The Yan Omnichannel Flywheel: Test, Learn & Scale

We go beyond traditional box-moving distribution. Our strategic flywheel minimizes market entry risks while maximizing brand value:

Origin Sourcing & Content

European estate visits, EU/EWG standard transparency, authentic storytelling.

Fast-Track CBEC & Live Commerce

Taiwan & Mainland China CBEC launches; rapid market testing via livestreaming.

Live Data Insights & Market Validation

Analyzing hero SKUs, customer demographics, sales velocity & repurchase rates.

Precision Physical Retail Expansion & D2C Retention

Data-backed entry into Watsons, Cosmed, Sephora, salons + D2C regular orders

Origin Sourcing & Content Creation: Authentic, origin-focused storytelling directly from farms, labs, and European exhibitions.
Rapid CBEC & Live Commerce Launch: Instant entry into Taiwan and Mainland China via CBEC, eliminating 6–12 months of upfront TFDA PIF / NMPA waiting time.
Data-Driven Validation: Live sales metrics validate your top-performing products, ideal price points, and target demographics without inventory risk.
Precision Physical Channel Expansion: Leveraging proven sales proof to secure prime shelf space in offline pharmacy chains, department stores, and professional salon networks.

Our Market Entry & Scaling Roadmap

Start with one market — expand to all three.

Taiwan

Initial launch via D2C cross-border direct-ship and livestreaming. We utilize verified live commerce sales data to negotiate prime placements in Watsons, Cosmed, Poya, and Costco when transitioning to physical distribution (TFDA/PIF).

Hong Kong & Macau

Free-port gateway for immediate general trade offline retail (Mannings, Watsons, Sasa), prestige salon placement, and regional brand building.

Mainland China

Fast-track entry via Tmall Global, Douyin CBEC, and Xiaohongshu livestreams. Sales proof and consumer data guide targeted NMPA registrations and precision expansion into top-tier offline retail and boutique beauty counters.

Full-Service Capabilities

Cross-Border E-Commerce (CBEC) Infrastructure:

Complete CBEC operations for Taiwan & China, including livestream production, bonded logistics, and cross-border payment solutions.

Data Analytics & Market Intelligence:

Real-time tracking of livestream conversion rates, customer retention, hero SKU identification, and competitive pricing.

General Trade & Physical Expansion:

Full local regulatory registration (TFDA PIF & NMPA), key account management with major pharmacy chains, and B2B salon distribution.

Price Protection & Brand Stewardship:

Strict Minimum Advertised Price (MAP) enforcement across all online, cross-border, and offline channels.

Why Brands Partner With Yan International

Zero-Risk,

High-Speed Entry

Launch in Taiwan and China in weeks via CBEC without heavy upfront inventory or long regulatory wait times.

Uncompromised Price Protection

We strictly manage supply quotas and MAP pricing to protect your luxury positioning across all territories.

Data-Guaranteed Offline Expansion

Enter physical retail with confidence, backed by hard live commerce sales data that proves demand to channel buyers.

End-to-End Omnichannel Execution

From European origin filming to livestream rooms and retail shelves, we manage every touchpoint.

Partner Testimonials

"Yan International's approach was brilliant. They tested our product line via cross-border livestreams first, identified our top 3 hero products with real consumer data, and then used that data to secure immediate listing in top Taiwanese pharmacy chains."
— Founder, European Niche Skincare Group

"By launching via Cross-Border E-Commerce in China first, we generated immediate cash flow and validated our pricing before committing to offline NMPA filings. They are true strategic partners."
— Global Brand Director, Premium Cosmetics Brand

Yan International